About Us

Our Story

Studio Noru started with a simple observation: plant parents are incredibly intentional people. They nurture, they care, they build. They invest time and energy into creating sanctuaries—both in their homes and within themselves.

But then we'd see these same people wearing generic, mass-produced tees from fast-fashion brands. There was a disconnect. Their values didn't match their wardrobe.

We decided to change that.

Why We Started Studio Noru

We created Studio Noru because we believe your clothes should tell the truth about who you are. If you're building a sanctuary, your tee shouldn't come from a warehouse on the other side of the world. If you care about the earth, your shirt shouldn't be part of fast fashion's waste machine. If you're intentional about your plants, you should be intentional about what you wear.

How We Do It Differently

Every Studio Noru tee is hand-crafted with 100% natural cotton, made on demand (never mass-produced), and printed right here in Australia. We don't do seasonal overstock or clearance sales. We do quality. We do intention. We do values.

Who We're For

Plant parents who get it. Mental health advocates. Creative minds. Remote workers building sanctuaries. Students finding their identity. Introverts who speak through style. Anyone who believes their wardrobe should match their vibe.

What We Believe

You're not just collecting plants. You're building a sanctuary. You're not just wearing a tee. You're making a statement. And we're here to make sure that statement is authentic, intentional, and proud.